I use to do a bit of advertising when I was working, it's something I really enjoyed doing. I often watch advertisements on the TV or listen to them on the radio and think to myself that is utter brilliance or that's complete crap! But either way, when I see something totally fantastic (and it seriously takes something amazing to impress me) I just have to share it (sometimes I'll share the worst advertising or strangest I've ever seen as well)! This would easily have to be my favourite ad' of summer 2010 or perhaps even for the whole of 2010! So this is it, it's a take off of the song from 'Grease' 'Summer Lovin'. This ad' is so great, it's so 'Australian Summer-ish'... The Dad in the red speedos is just the best! 'Beers & snags all after dark', what a great line!! It's just such an 'Aussie Summer' song, I love it. So Australian, 'camping with the family on the Christmas holidays' style ad'. And the timing for when they released it was spot on! (Just before the summer holidays!). This ad' is just so cleverly worded, it's great. Not only is it a familiar song made into a jingle it's something that will stick in peoples minds & the whole thing is just great! Very impressed. I love it, to me whoever thought up this concept was a genius!